Since the issue of 5G Messaging White Paper by three major operators on April 8, 2020, stating their endeavor to make joint efforts to develop 5G messaging business and build a 5G messaging eco-system, discussion about 5G messaging within the industry is uprising. The comprehensive initiation of 5G messaging business not only marks that traditional SMS services will usher in a new round of upgrade, but also marks that conventional marketing and promotion will transform from era of advertisement distribution and traffic distribution to a new era of service distribution.
In order to facilitate the integrated development of various parties in communication industry and expand the new service mode of 5G messaging to more industries from the perspective of information, Montnets Group, the well-known cloud communication service provider, plans to hold the “Montnets·Tianhui 5G Messaging Platform Launch Ceremony” on December 9, 2020, in Shenzhen, hoping to accelerate the development of 5G messaging industry through the platform. It’s worth noting that this launch ceremony will use online live streaming to let users experience the charm of “Montnets Tianhui” in “cloud” without leaving home.
The development of 5G messaging is surging worldwide, however, its application market still faces problems such as coordination of industrial resources, development of technical systems and in-depth development of industrial applications. Against this backdrop, the launch of Montnets Tianhui 5G Messaging Platform is expected to extend the industrial chain in multidimensions from the perspective of messaging service scenarios, and, by following the current development trend of 5G messaging, guide the development of industrial applications, business forms and business models.
In the new era of 5G service distribution, mobile terminal mailbox will become the main battleground. While 5G messaging, with its features of no installation, no following, uniform standard and strong interactive nature, stands out among various applications and becomes the most important focus for the next generation enterprise service. Meanwhile, 5G messaging not only reserves the advantages of download-free and high coverage of SMS, but also breaks the restrictions on text length and media of traditional messaging, realizing the effective integration of text, image, audio, video, location and other information. The functions of rich media sending and intelligent interaction in enterprise SMS enabled by system development are also the most significant features of 5G messaging. In general, 5G messaging creates a new information service interaction interface with its clients for enterprises, enabling the users to make service query, discovery, interaction, payment and other one-stop service experience within the messaging window.
Although the application service capacity of 5G messaging has been widely recognized by the market, for enterprises, how to utilize 5G messaging business to realize the digital service transformation in 5G Era is the focus of the industry. The launch of Montnets Tianhui 5G Messaging Platform is expected to create new chapters for enterprise services and marketing in terms of service distribution, traffic conversion, new consumers attracting and promotion activities through human-machine interaction and other new information service models.
Montnets Tianhui 5G Messaging Platform takes the initiative to integrate 5G messaging, video message, and industrial messaging, realize the industrial vision of messaging as application and empower business users to create new service scenarios and business extension forms through direct delivery, content diversity, and rich interactive rich-media messaging application capacity. Montnets has completed the development and preparation for launch of 5G Messaging Service Platform based on GSMA RCS UP2.4 standard. We will showcase the significant application value and strong service capacity of “Tianhui” platform at the launch ceremony.
As the comprehensive strategic partners of operators, Montnets Group has been actively engaged in planning the building of 5G messaging eco-system and application exploration for a long time, and has over 100 Montnets 5G authorized clients. With proposed planning of commercialization of 5G messaging, both upstream and downstream of the industrial chain are welcoming a new round of industrial integration. The launch of Montnets Tianhui 5G Messaging Platform will mark a solid progress in the comprehensive implementation of commercial 5G messaging and promote the integration of information industrial eco-system and network communication and building.