From technology, business to communication, iteration existing everywhere and happening all the time enables us to enjoy fruits of innovation and increasingly richer mental and physical experience nowadays. The most impressive iteration in 2020 is still in 5G, while the most impressive iteration in 5G industrial chain is 5G messaging service.
5G messaging is the smart upgrading of traditional messaging, and can provide richer message presentation forms, such as image, voice, and video delivery, location sharing, multi-media card message, etc. Developing from the “traditional passive messaging” in the 2/3/4G eras, to “5G new messaging” in 5G era, message interface, with the support of 5G messaging, is growing with new vitality and is expected to restructure the value of message industry.
“Message Is the Service”
With the popularity of mobile Internet, various service scenarios moved online not only bring convenience to users, but also lead them into the complexity of different APP services. Taking the current real-life scenarios into consideration, the charging and payment, hotel reservation, logistics query and other living demands of most people are all fulfilled through different specialized user-end APPs, where complex operation and repeated authorization of personal information cause worse user experience and concerns over personal privacy.
The emergency of 5G messaging seems changing the situation single-handedly. 5G messaging is different from traditional text messages, it supports the delivery of texts, images, audio and video, geographical location, service exchange, purchase transaction and other multimedia contents with the original message as the access channel. As a new rich-media information service form, it saves users from downloading any APP, and realizes the one-stop service experience of service query, exploration, interaction, and payment at the message interface, completely eliminating the complex operation on different APPs.
For users, 5G messaging directly solves the dual problems of the current information services in reading experience and trusts. The users do not need to authorize the operation as it is based on the fundamental advantages already available by the original messaging service, such as numerous terminals, mobile No. as the ID, and real-name registration for message interface, creating a natural sense of trust. For enterprises, the presentation form of business RCS using rich images, texts and visual effects enables them to build different customized service scenarios where users can achieve tickets booking, delivery ordering, business inquiry, customer service and other functional services. Meanwhile, by upgrading the messaging platform, 5G messaging also facilitates enterprises to maximize brand and event exposure and achieves greater reading rate and transformation rate.
5G messaging builds a new interface of information exchange between enterprises and individual users to some extent. Its simple application integrates various functions of existing APPs which will have major impacts on different industries depending on customer services and have the potential to open a new blue sea market for traffic channels. Insiders believe that the upgrading of traditional messaging to 5G messaging will boost its vitality. It is estimated that the market size of 5G messaging based on RCS will reach over 150 billion dollars in 2021.
Such a huge market will definitely create a new industrial ecosystem. Therefore, 5G messaging will bring new market opportunities to operators, platform service providers, third-party service providers, terminal device manufacturers and other upstream and downstream players on the industrial chain.
Montnets, as the pioneer of 5G messaging ecosystem, has made initial progress in its investment in and development of 5G messaging. Montnets 5G messaging takes Enterprise Service Account as the core and develops cloud messaging, cloud RCS, EVaaS and series of 5G cloud products, enhancing user experience of 5G messaging RCS, strong interaction, and smart services with its multi-dimensional product matrix. Enterprises and businesses can use Montnets as the only channel to build their own 5G messaging application system and deliver new type of service information directly to users through upgraded traditional messaging portal, creating a “smart window” for interaction between different industries and their customers.
The integrated utilization of industrial resources remains as the major part in the promotion and development of 5G messaging industry. Montnets, as the leading communication enterprise, has formed in-depth strategic partnership with the three major operators, Huawei, Xiaomi and other terminal devices manufacturers, empowering 5G messaging services from APP development to system integration in a comprehensive manner, so as to better facilitate the transformation of enterprises from “developing user habits” to “building a complete business ecosystem” and build a 5G messaging ecological closed loop.
The implementation campaign of 5G messaging in communication service industry is ready to set off at a touch.