Based on RCS and UP standards set by GSMA, 5G message supports content in the form of multimedia, makes messaging more convenient and realizes the interactivity of industry information by introducing MaaP technology. It brings a new model for human-computer interaction. Service providers use Chatbot to build a one-stop information window, where users can search for, find and pay for services as well as interact with Chatbot.

The government and enterprises can provide public services and business services directly to final users through the primary short message portal of the terminal, while users can search for and choose services with the service catalogue. These services will display on the user message interface in forms of rich media (such as text, image, sound and video) and interactive card, so that users can communicate with service providers and enjoy smarter, more convenient and customer-friendly services at any time. Meanwhile, clients can reach users in a more effective way and receive more feedback from users to connect more closely with them.